The Ultimate Cocktail Course
This is your opportunity to learn from the best with Paul Martin, World Champion Mixologist. ‘The Ultimate Cocktail Course’ is a brand new series of dedicated cocktail and mixology courses from the UK's #1 hospitality trainer and motivational speaker with a career stretching back over 30 years.
Online Cocktail & Mixology Training Courses
The #1 Web-based Cocktail & Mixology Training
The Ultimate Whisk(e)y Cocktail Course
The complete guide to creating 20 of the world's most famous whisk(e)y based cocktails with Paul Martin.
£60.00
The Ultimate Tequila Cocktail Course
The complete guide to creating 20 of the world's most famous tequila based cocktails with Paul Martin.
£60.00
The Ultimate Cocktail Course: The Full Collection
The complete guide to creating more than 100 of the world's most famous and important cocktails with Paul Martin.
£199.95 - save £100!
What the Experts say…
“Paul has incredible knowledge in cocktail mixing and presentation. He is a maestro at his work. His courses prove how talented he is, therefore I do recommend this very highly to all bartenders and also to all cocktail lovers.”
“Paul provides the most unique, engaging and professional bartender training in the UK. His style of delivery is absolutely suited to his audience: he provides a fun and exciting training environment where his trainees are inspired to excel.”
“I wouldn’t hesitate for a moment to recommend Paul to anyone in the training world. His expertise in the hospitality industry is second to none, coupled together with an infectious delivery style makes him one of the best, most engaging and inspirational trainers I have ever worked with.”
ABOUT PAUL
Paul Martin is the UK's #1 hospitality trainer and motivational speaker with a career stretching back over 30 years. In his early twenties he won seven global mixology titles, set two Guinness world mixology records and opened the award-winning cocktail bar, Kudos in South West London.
After selling Kudos in 1994, Paul went on to pioneer the role of the cocktail consultant, establishing himself as one of the very first cocktail advisors to the UK spirits industry, during which period he also began to create and deliver some of the most impactful industry training courses available. Over the following two decades, Paul developed a truly unique approach to training and speaking which now sets him apart as the most in-demand 'voice of change' on the UK hospitality scene. With a passion for human connection and communication, driven by a desire to release our inner potential, Paul has transformed the careers of thousands of hospitality professionals and the fortunes of hundreds of hospitality businesses.
A multiple best-selling author, Paul's latest book Ultimate Bartending is set to become the definitive hospitality guide to delivering spectacular levels of service. Much of Paul's fascination with the idea of service through communication comes from another of his loves, British Sign Language. He is qualified in BSL to level 3 and has taught the subject at introductory level also. This unique perspective on non-verbal communication informs his refreshing approach and features as a key influence in many of his courses and keynote talks. In fact, the combination of hospitality expertise and communication skills training has resulted in Paul being sought by businesses outside of the hospitality industry too. As such he has delivered keynote talks for clients as diverse as BSkyB, Volkswagen, Sainsburys, Red Bull and BBC among many others.
Paul's style is energised, passionate and funny and he has earned a reputation for entertaining as well as educating. In 2015 he was delighted to be invited to speak at the TEDxChelmsford event. His TEDx Talk has received 500,000 YouTube views.